Chartered Institute of Marketing: Searching for the Future of Marketing              (E-marketing at Eden)

• Date: Wednesday 4 October 2006
• More details: Chaired by Sue Windley, Vice-Chair Cornwall, CIM Devon & Cornwall Branch, local marketers got together for a lively discussion on the Future of Marketing.

Cornwall Chamber of Commerce & Industry Business Development Breakfast: "Competitive Advantage through People" presentation by Sue Windley, PPM Ltd

• Date: Tuesday 23 May 2006
• More details: Click here for a copy of the presentation.

Institution of Electrical Engineers (Engineers' Forum): Marketing for Engineers

• Date: Monday 3 April 2006
• Location: Olivier Room, Theatre Royal, Plymouth
• More details: Presentation by Sue Windley to demonstrate how Engineers can use marketing techniques to enhance their own presentations: for promotion or job seeking.

                                            SAMPLE PREVIOUS PPM WORKSHOPS & SEMINARS

PRAGMATIC NETWORKING

Content Summary: Networking, when done well, is one of the best methods to establish and build profitable business relationships.  Experienced networkers will equip you with the skills to increase your “contact to contract” ratio, whilst avoiding that “gooseberry” feeling.  You will learn where to find the best networks for your business, how to plan your networking to meet business objectives, understand how to get the most out of every contact and develop the confidence to talk to strangers in order to build sustainable business relationships.

Aimed at: Anyone in a business who may have to represent their company in networking meetings & events.

ENERGISING SALES CLOSING TECHNIQUES

Content Summary: Current sales practitioners will provide pragmatic, best practice selling tips & tools to enable participants to win more profitable business more quickly!  This group workshop is combined with a one-to-one coaching session (at participant’s own workplace) to focus on how to secure B2B sales opportunities quickly & profitably; why people say yes & how to use negotiating techniques to guarantee “win:win” closes.

Aimed at: Anyone in a business who can contribute to the company’s success by generating & closing sales opportunities

STAND UP TO PRESENT (LAUGH TO LEARN™ SERIES)

Content Summary: What do you get if you cross a business presenter with a stand-up comedian?  You’ll have to come along to find out!  Do you hanker to be one of those speakers who are confident and deliver presentations that sparkle?  This unique 2-part course on public speaking will take the pain out of presenting by learning to deliver stand-up comedy routines!  The presenters, Sue Windley, an experienced business presenter/public speaker and Radio Devon DJ & professional stand-up comedian (and pantomime dame!) Douglas Mounce will combine business presentation techniques with comedy routines.  You will go away with pragmatic hints, tips and tools to enable you to understand what makes an audience listen; how to overcome the fear of public speaking through practicing delivery techniques and most importantly, knowing what to do when things go wrong!  This course is delivered in two parts to enable you to practice a comic routine, ready for presentation in Part 2!  Oh, plus you’ll get a host of new jokes to take away!  Come prepared to laugh to learn!

Aimed at: Anyone who wants to build their confidence for presentations & public speaking.

ENERGISING BUSINESS CONTINUITY: SIMULATE A DISASTER TO STIMULATE YOUR BUSINESS

Content Summary: Interactive workshop that will demonstrate the benefits that combining business acceleration with business continuity can bring to an organisation: accelerating the rate of growth in a business to develop a higher and sustainable level of profits, whilst ensuring this growth is protected.  THe key skills learned through experiencing how to implement a business continuity plan for SMEs (how to minimise the risk of disasters in the future) will supplement the tools of business acceleration to create safe and sustainable growth.

Aimed at: SME owners & directors who want to have the best of both worlds: a cost effective business continuity plan that supports their ability to accelerate their business growth, through getting more out of existing resources.

ENERGISING YOUR CUSTOMERS

Content Summary: Current customer service practitioners will provide pragmatic, best practice Customer Experience Management (CEM) tips & tools to enable participants to get their customers so enthused that they become another seek to promote your business! This group workshop is combined with a one-to-one coaching session (at participant’s own workplace) to focus on understanding how to develop "win:win" relationships with your customers; how to turn your customers into proactrive advocates for your own business.

Aimed at: Anyone who is in direct contact with customers (both internal as well as external).

PRAGMATIC TRAINING & LEARNING

Content Summary: Can you recall being in a training session and really enjoying it?  Being so focused that the time just flew by, leaving your head full of great ideas / enthusiasm?  Training others is a skill and in this interactive workshop we consider how understanding the variety of learning methods can ensure best practice in delivering powerful and memorable training sessions.

Aimed at: Supervisors/Team Leaders/Managers/Directors who need to train staff in-house.

ENERGISING E-MARKETING

Content Summary: Current internet marketing practitioners will provide pragmatic, best practice media interviewing tips & tools to enable participants to market their website for free!   This group workshop is combined with a one-to-one coaching session (at participant’s own workplace) to focus on understanding more about the power of e-marketing; how it can dramatically increase a business' profile and awareness; and what makes a website stand out (from your competitors).

Aimed at: Anyone who is developing a website or looking to update their current website.

ENERGISING LEADERSHIP

Content Summary: Current business directors will provide pragmatic, best practice leadership tips & tools to lead successfully by example!  This group workshop is combined with a one-to-one coaching session (at participant’s own workplace) to focus on how to answer the key issues of leadership, including the differences between leadership & management; how to communicate, motivate & lead individuals, teams & organisations to achieve sustainable business growth.

Aimed at: Team Leaders, Supervisors, Managers, Directors.

PRAGMATIC TIME MANAGEMENT

Content Summary: It’s a myth that we can manage time – we can’t change the fact that there are 60 minutes in an hour and (only!) 24 hours in a day. Yet, why is it that some people can achieve so much and still have time to spare, whilst all you have is a very long “To Do” list that never gets shorter? This interactive workshop will examine (& answer!) key questions of Time Management, such as why can time management appear to be so difficult to handle? What we need to do to regain control. Learning how to prioritise our available resources on what is “important” rather than “urgent”.

Aimed at: Anyone who wants to have more time to do what they want to do, rather than what they have to do!

PRAGMATIC COACHING: Gaining competitive advantage through skills development

Content Summary:  Experienced coaches will demonstrate the most effective coaching techniques to motivate and encourage people to get the best out of themselves – and give their business the edge in modern-day competitive markets.  Background theories are blended into pragmatic hints, tips and tools using practical exercises and tasks, which will enable participants to:

• understand how to motivate others to perform at their best
• distinguish between coaching and telling
• practice and apply emotionally intelligent coaching techniques 
• establish personal development plan for blending coaching into management best practice

PRAGMATIC LEADERSHIP: Turning management into effective direction

Content Summary: Presented by the Institute of Director’s Professional Development Co-Ordinator who will provide ideas and practical advice for managers looking to take the next step into successful business leadership.  Background theories are blended into pragmatic hints, tips and tools using practical exercises and tasks, which will enable participants to:

• understand how to motivate others
• distinguish between management and leadership
• develop strategies and tactics for profitable organisational direction
• establish personal development plan for emotionally intelligent leadership

PRAGMATIC LEADERSHIP: Traits & skills for leading from the front

Content Summary:  Presented by the Institute of Director’s Professional Development Co-Ordinator, this seminar builds on “Turning management into effective direction” by analysing and demonstrating the motivations and behaviours of great leadership.  Background theories are blended into pragmatic hints, tips and tools using practical exercises and tasks, which will enable participants to:

• understand leadership characteristics and behaviours
• communicate and motivate individuals and teams to achieve sustainable business growth
• establish team vision and objectives to realise organisational goals
• lead successfully by example!

PRAGMATIC CUSTOMER SERVICE: Getting it right, first time, every time

Content Summary: Practical tips and tools to show how Customer Relationship Management really works - mutually, practically and profitably – to keep your customers coming back time and time again.  Background theories are blended into pragmatic hints, tips and tools using practical exercises and tasks, which will enable participants to:

• understand what customers really want
• know when to say “no” to customers to achieve mutually beneficial results
• encourage customer feedback to improve organisational procedures
• develop sustainable customer relationship management plan

PRAGMATIC PR: Building confidence in media interviewing skills

Content Summary: Building on “Making the most of free publicity”, this seminar focuses on interviewee practice for business people to build confidence in dealing and communicating with broadcast media.  Background theories are blended into pragmatic hints, tips and tools using practical exercises and tasks, which will enable participants to:

• understand how audience perceptions and expectation affect interview performance
• practice live interviews with experienced journalists
• build confidence in interview techniques for different media
• develop contingency planning for “worst case” scenarios

PRAGMATIC PR: Making the most of free publicity

Content Summary: By understanding what makes people want to listen to your message, this seminar will help your business get more free publicity.  PR specialists will be on hand to show you how to tailor your message to your intended audience and update your promotional plans.  Background theories are blended into pragmatic hints, tips and tools using practical exercises and tasks, which will enable participants to:

• understand how to grab audience attention in different media
• recognise what is newsworthy
• develop media contacts and relationships
• write press releases which achieve maximum free publicity

PRAGMATIC SALES & MARKETING: Closing the sale profitably

Content Summary: Following on from “Marketing to maximise sales opportunities”, this seminar turns the spotlight onto the most effective techniques to close B2B sales opportunities quickly and profitably.  Background theories are blended into pragmatic hints, tips and tools using practical exercises and tasks, which will enable participants to:

• understand what makes people say yes to sales propositions
• feel confident in overcoming objections  
• apply appropriate negotiating techniques to guarantee “win:win” closes
• establish best practice to ensure sustainable and profitable sales for their business

PRAGMATIC SALES & MARKETING: Marketing to maximise sales opportunities

Content Summary: The seminar will be led by current marketers who will present ideas and show you the tools available to market your business, focusing on achieving the most profitable sales openings for your business.  Background theories are blended into pragmatic hints, tips and tools using practical exercises and tasks, which will enable participants to:

• understand how to attract attention to your company’s products & services
• recognise marketing approaches to open the right doors
• develop rapport to build long lasting customer relationships
• write and apply a marketing communications plan to meet business objectives